MARKETING

AVEX will market the event using established marketing strategies for the promotion of trade based exhibitions:

*96% of consumer exhibitions use television promotion for wide public appeal.

*For Trade based events the major form of media promotion is by industry magazines (84%)

All exhibitions including consumer and trade place a heavy emphasis on direct mail to attract both exhibitors and visitors, and there is a substational increase in email and websites to inform and as a tool for pre-registration.

(*Exhibition and Events Association of Australiasia benchmarking study by Evaluation Solutions / Micromex Research 2006)

AVEX will be marketed through a combination of media leveraging, email marketing, direct mail and paid advertising in industry magazines.